Flash sahneyi HTML5′ e verdi!
Audi, İngiltere’ de yaptığı HTML5 tabanli reklam kampanyasi, mobil websitelerindeki trafiği üç haftada 2 katına çıkarmış. Audi UK dijital pazarlama yöneticisi Hugh Fletcher, online trafiğin %7.5ini akıllı telefonların, %10.5ini tabletlerin oluşturduğunu söyledi.
İlerleyen günlerde planları daha çok HTML5 web kod tabanlı reklamlar yapmak.
Aşağıdaki videodan, A6 Avant için yapılan HTML5 bannerını izleyebilirsiniz.
English
HTML5 is on the stage!
A recent HTML 5-based advertising campaign in the UK saw traffic on the German car manufacturer’s mobile website double in just three weeks.
Audi’s UK digital marketing manager, Hugh Fletcher, said that smartphones generated 7.5% of the manufacturer’s online traffic, while tablets accounted for a significant 10.5%.
Prior to the mobile advertising boom, Audi had generally used mobile for direct-response advertising (such as telemarketing), but now plans to launch more adverts based on HTML 5 web code.
Audi recently ran an advert for its A6 Avant, which was accompanied by an animated rich media banner, featuring a bird-shaped HTML 5 banner. This banner linked directly to Audi’s mobile site.
